The Objective

"There is one clear objective here: Get your marketing program at tip top performance in a pragmatic way. Creating great marketing ideas is easy, but putting them together into a comprehensive, cost-effective marketing plan is the real key to success.

Program	Company Size	Benefit
Quick Program	Small to Medium	Minimizes time and expense. A unique approach I developed to build your growth plan with minimal cost and quickly.
Turnkey	Any	Minimizes the effort from your organization. Great option if you don not have a marketing staff or can not free up time.
Facilitation	Medium to Large	Better Plan, More Fun. A partner and I facilitate your planning process so you concentrate on content rather than process.

Rainmaker Quick Program

Benefits: Minimizes time and expense

The Rainmaker Quick Program is a fast and economical way to create a professional marketing plan. It's a unique approach created by Rainmaker and successfully used in several industries.

The Quick Program has 5 Steps:

1. A comprehensive questionnaire customized for your business to be completed by your company's key personnel.

2. An all-day planning session is held, after all of your key personnel respond to the questionnaire and responses are analyzed. The planning session is intense; going through the situation analysis of the planning process (aided by the questionnaire results), creation of the strategies, and, finally, the tactics plan with implementation hurdles that can be measured and tracked.

3. Preliminary plan is written and distributed for review.

4. A second half-day meeting to review the preliminary plan. Refinements are made and each tactical initiative is assigned to a specific person.

5. Final plan is written and delivered.

Turnkey Marketing Program

Benefits: Minimizes the amount of effort from your organization

The Turnkey Program is the easiest way to create a marketing plan. Rainmaker manages the collection and facilitation of all the necessary information and materials, minimizing the impact on your organization's time and resources.

Rainmaker Uses proven, proprietary tools to build your marketing plan

• Rainmaker Strategy Pyramid ©

• The Rainmaker Magic Questions ©

• The Rainmaker SWOT Hourglass

• Rainmaker Marketing Machine ©

• Analysis Framework

Planning Facilitation

Benefits: BetterPlan, More Fun

Wouldn't it be great to make your planning process easier this year? Being able to concentrate on your company and industry expertise more and spending less time on the planning process drudgery?

More Fun

Why get buried in the weeds. Isn't it more fun and lot better for your organization, to have time to think about the big picture? And the whole team will be happier with a smooth running process, where you have time to deal with their content issue rather than the planning process issues.

Better Plan

If you have time to think, your plan will reflect it. It will be a superior plan. And if the process runs more smoothly, members of your team also will have more time to think, that makes the plan even better yet. Plus the insights that we bring also add to the ultimate results of your plan will generate

Your Plan

The best part is that we are flexible and insightful. We listen well and facilitate your plan. And with years of CMO experience we offer insights that just might bolster you and your team's ideas into the best plan your organization has ever had.

What We Do

We orchestrate the process. Each plan requires a unique approach, but generally the process goes like this: We set the agenda and keep the players on schedule during each phase of the strategic planning process. We prepare for and facilitate the meetings. We clearly summarize the follow-up needs from each participant and insure the timely delivery. We help each team player along the way coordinate with the whole team. Then we edited the input from everyone into a cohesive whole, doing the necessary but tedious formatting and integration.

Facilitators

Planning facilitation is done by Gregg Arnold and Kathy S. Cox. Both are highly experienced CMOs who have helped dozens of companies develop strategic, integrated marketing plan. Click here for more information about Gregg and Kathy.