“Gregg and Kathy are the consummate planners. They led a very diverse group of volunteers through a very complex planning process. They set expectations and clarity around the process and deliverables. And they built in time to be flexible and responsive to stakeholders' needs. When all was said and done, our board of directors had produced a very comprehensive planning document, that will be used as the template for many years to come.” Steven Bruner

Gregg Arnold

Gregg Arnold helps companies grow by working with them to develop programs that maximize their marketing investment. With his passion for marketing strategy and years of executive experience, he brings marketing best practices to his clients. He focuses all the tried and proven tools, new and traditional, to identify the most effective, cost efficient way to reach the goals of an organization.

Gregg started his career in sales; after a few years in the field, he left for graduate school, earning an MBA from Stanford. From there he pursued his interest in marketing in product management at General Mills, Inc. It was here that Gregg developed his proprietary Product Marketing Model, which has helped hundreds of companies maximize their marketing ROI.

In the interest of learning the nuts and bolts of marketing communications, Mr. Arnold joined a leading advertising agency, Young & Rubicam. Gregg currently shares the analytic power of the Marketing Model, and the knowledge of how to get marketing communications done efficiently as well as effectively, with medium size companies wanting to benefit from the marketing expertise typically available only to large multi-nationals.

Kathy S. Cox

Kathy S. Cox brings fresh ideas and executive experience to help companies succeed. With over two decades of management experience with agencies, national firms, and as the founder of two Internet companies, she develops strategies that meet bottom-line objectives.

Kathy started her career on the agency side managing accounts such as Carnation Company and helping launch seven pioneering subscription TV entities. To expand into line responsibilities. Kathy moved to the client side in top media companies, including Viacom, Times Mirror, and TCI Cablevision. She won several cable industry awards and was the president of the Bay Area Cable Cooperative. She then moved to the Pacific Northwest first negotiating the Seattle Mariners first cable television rights contract and then launching NorthWest Cable News (NWCN). As head of marketing, she helped to make NWCN the highest rated regional cable news network in the country.

As an Internet entrepreneur, Kathy founded FilmPix, a movie information service, with funding from media analyst, Paul Kagan, which was ultimately acquired by Hollywood.com. She then founded ParentOrganizer, an online communications tool used by schools and community organizations to inform and interact with families.

Kathy has also published a guide to her home town of Kirkland, and has brought her marketing skills to consulting assignments for dozens of clients.

Kathy graduated cum laude in broadcast journalism and political science from Ohio State University and received her MBA from Pepperdine University. She developed a new planning system for the PSAMA as the current Vice-president of Planning.