Marketing Program Self Assessment

Ask us about how our change to a client's marketing program increased revenue by 52% in two years without an increase in spending.

Top four reasons you may need a CMO:

1. Even though doing lots of stuff feels good and is more exciting than following a strategic, integrated marketing plan your organization can't afford the luxury.

2. Even though you like to dabble in marketing, you realize results are more important than fun.

2. You don't break laws, including Parkinson's Law that 'work expands to fill the time available". You prefer the cost savings of a focused program rather than trying lots of "marketing stuff".

4. You realize outside expertise is needed, even though there's a small voice inside saying "I'm a marketing expert for my industry" (for perspective: everyone thinks they are an expert at driving a car, making love and marketing).

Six critical questions:

You have seen organizations waste money on marketing; it's not marketing that's the problem, the problem is marketing not done right. If you answer "false" to any of these questions, call to discuss how a strategic, comprehensive marketing program could save you money and help your business grow- 425-771-8883.

1. We have a clearly defined target audience(s) - True / False

2. We have a clearly defined Unique Value Proposition (message that we know communicates why our product/service is worth the cost) - True / False

3. We have a strategy behind each element used in our communication mix - True / False
4. All the elements of our marketing mix and our communication mix are integrated into a balanced and comprehensive whole greater than the sum of the parts - True / False
5. We have a written marketing plan and we use it for (1) organizing our program based on strategic analysis of the marketplace and our resources, (2) evaluating new opportunities and (3) as a reference repository for saving time and maintaining consistency in communications - True / False
6. Our current product/service, and improvements, are based on an organized system of gathering information on customer and prospect desires and behaviors - True / False

"Gregg is a marketing professional that understands business. He showed us how to go after a different audience, change our message, and do unusual media buying. Our business increased 52% in two years without one cent increase in the marketing budget. Phenomenal!" Jim Sherrell, President, Shuttle Express.

Rainmaker Marketing, Inc. - 425-771-8883 - info@RainCG.com